Federica Leanza - Ph.D
 

Federica Leanza graduated in Organization and Marketing Psychology at the Catholic University of Milan. Her research interests deal mainly with the topics of marketing and communication, in particular Neuro-marketing and Neuro-economy studies. She studies the consumer behavior and the influence of commercial communications on purchase decision process through neuroscience tools.

 

 
                   federica.leanza@unicatt.it  
neuroscience-fl@psychoneuronet.com  
 
National and International Pubblications
 
Leanza, F. (15-16 Novembre 2013).“Prosocialità, sistemi di reward ed emozioni nel decision-making del consumatore. Uno studio mediante eye-tracker e oscillazioni corticali”, Congresso annuale SINP 2013- SOCIETA’ ITALIANA DI’ NEUROPSICOLOGIA, Milano.

Balconi, M., Leanza, F., & Stumpo, B. (12 Aprile 2014). “Advertising, brand and neuromarketing or how consumer brain works”, Convegno “DECISIONE TRA EMOZIONE E COGNIZIONE: Meccanismi funzionali e disfunzionali del decison-making”, Milano.

Leanza, F., & Balconi, M. (2014, Novembre). “Advertising and consumer preference in Neuromarketing: rTMS and individual trait effects on decision-making” Poster per Congresso SIPF “Dalle Neuroscienze di base alla  Neuroriabilitazione”, Firenze.

Leanza, F., & Venturella, I. (2014, Novembre). “Preference, reward mechanisms and prefrontal cortex activation in multimedial artefacts.” Poster per Congresso SIPF “Dalle Neuroscienze di base alla  Neuroriabilitazione”, Firenze.

Leanza, F., Venturella, I., & Balconi, M. (2015, Luglio). “rTMS and individual trait effects on decision-making: study about advertising and consumer preference in Neuromarketing” Poster per XIV Congresso Europeo di Psicologia, Milano.

National and International Conferences
 
Vanutelli, M. E., Leanza, F., & Balconi, M. (2014). Reward mechanisms and artefacts fruition: neurophysiological and personality components. Neuropsychological Trends,16, 64-65.

Leanza, F., & Venturella, I. (2014). Preference, reward mechanisms and prefrontal cortex activation in multimedial artefacts. Neuropsychological Trends, 16, 101.

Balconi, M., Stumpo, B., & Leanza, F. (2014). Advertising, brand and neuromarketing or how consumer brain works. Neuropsychological Trends, 16, 15-21.

Leanza, F., & Balconi, M. (2014). Advertising and consumer preference in Neuromarketing: rTMS and individual trait effects on decision-making. Neuropsychological Trends, 16, 100-101.

Balconi, M., & Leanza, F. (in press). Reward mechanisms and prefrontal network (DLPFC) in consumer preference. BIS-BAS modulation as predictor of cortical activity (alpha
band). Journal of consumer behaviour.

Balconi, M., & Leanza, F. (submitted). Consumer preference of brand, reward mechanisms and prefrontal cortex. Implicit (brain oscillations) and explicit (consumer’s evaluation) processes. Journal Neuroscience, Psychology, Economics.